WE BELIEVE
Sustainability today is both a strategic investment and an ethical necessity, enhancing financial performance across sectors.
Integrating sustainable practices reduces risks, cuts costs, and unlocks innovation, offering new market opportunities. Investing in sustainability not only benefits the planet and society but also ensures long-term business growth and resilience.
Our expertise helps meet regulations and boosts operational efficiency, brand strength, and customer loyalty, proving sustainability is an asset that positions your business for profitability and future success.
WE BELIEVE
Sustainability today is both a strategic investment and an ethical necessity, enhancing financial performance across sectors.
Integrating sustainable practices reduces risks, cuts costs, and unlocks innovation, offering new market opportunities. Investing in sustainability not only benefits the planet and society but also ensures long-term business growth and resilience.
Our expertise helps meet regulations and boosts operational efficiency, brand strength, and customer loyalty, proving sustainability is an asset that positions your business for profitability and future success.
THE 5 I's
Our strategy leverages a proprietary five-pillar framework, crafting a narrative that strengthens your corporate identity and sustainability journey. This approach enhances market visibility and operational efficiency, seamlessly integrating into your business’s story at any stage.
OUR 5 I’s
FRAMEWORK
From Aspiration to Authenticity
Whether embarking on your sustainability journey or building on established foundations, integrity is paramount. We align your brand’s ethos with its public declarations, fostering a narrative that engenders stakeholder trust. This approach is the first step towards embedding sustainable practices and solidify your business credibility and operational sustainability.
Charting a Future of Possibilities
In the evolving sustainability and ESG landscape, we blend strategic communications and regulatory expertise to position you as a leader, safeguarded against compliance risks. Anticipating future regulations, our approach not only enhances operational efficiency but also ensures your practices and narrative stay ahead.
Driving Sustainable Transformation
Effective storytelling has the power to convert initial curiosity into sustained commitment. We design narratives that spotlight your sustainability projects and encourage a deeper, lasting impact on communities and industries. By emphasizing the transformative power of your sustainability initiatives, we help foster a culture of sustainable practices within and beyond your organization.
Maximize Your Positive Footprint
Dedicated to making a meaningful difference, we leverage targeted storytelling and data-driven strategies to amplify your initiatives. Our guidance encourages the practical implementation of sustainability solutions that not only elevate your brand as a leader in positive change but also ensure your business practices contribute constructively to environmental and social well-being.
The Multiplier Effect
With our expertise in media and strategic communications, we boost the visibility of your sustainability efforts. By engaging key stakeholders and maximizing media exposure, we transform your actions into stories that inspire widespread action. Our approach ensures these narratives resonate widely, driving the sustainability agenda forward.
Our client-centric approach revolves around five pivotal pillars, each designed to elevate your brand’s impact and guide your strategic communications.
OUR 5 I’s FRAMEWORK
From Aspiration to Authenticity
Whether you’re beginning your sustainability journey or are an established player, integrity remains at the core. We help align your brand’s values with its public commitments, establishing a trustworthy and transparent narrative that builds stakeholder trust.
Maximize Your Positive Footprint
You aim to make a positive difference. Through targeted storytelling and data-driven strategies, we enhance these efforts, positioning your brand as a distinguished leader in instigating meaningful change.
Charting a Future of Possibilities
The ever-changing world of sustainability and ESG demands consistent innovation. We collaborate to develop and communicate visionary strategies that empower your brand to be a trailblazer in setting new industry standards.
The Multiplier Effect
Through expert media relations and strategic communications, we extend the visibility of your initiatives. Engaging key stakeholders and optimizing media coverage, we transform your sustainability efforts into compelling narratives that shape opinions and drive change, making your message resonate more powerfully across a wider audience.
Driving Sustainable Transformation
Great storytelling can transform short attention into long-term action. We craft compelling narratives around your sustainability initiatives that go beyond mere awareness, sparking enduring change across various communities and industries.
Collaborative Synergy for Flexible Solutions
Whether you are embarking on your sustainability journey or have already implemented sustainability solutions in your operations, our approach is meticulously designed for collaborative synergy that aligns precisely with your needs. By merging our extensive expertise with your goals, we bolster your operational resilience, elevate your market standing, and deepen your commitment to sustainability. This partnership lays a solid foundation for a future where your business is a leader in sustainable practices. In close collaboration with your marketing and communications departments, we strive to enhance and expand upon their existing efforts. Bringing a fresh perspective, we infuse specialized knowledge, offer new viewpoints, broaden your capacity and capabilities, and utilize advanced tools and analytics. Our role is not to replace your communications department but to enrich it, ensuring that beyond resonating with your audience, your brand also leads the way in sustainability.
PURPOSE
Our Purpose is to accelerate the adoption of sustainability solutions, fostering long-term business viability and success, while driving lasting positive environmental and social impacts.
MISSION
Our Mission is to empower organizations by providing expert sustainability services and strategic communications, designed to integrate sustainable practices into their core operations.
We commit to partnering with our clients every step of the way, leveraging our expertise to enhance their economic performance while achieving significant environmental stewardship and social responsibility. Through collaboration, innovation, and dedication, we aim to transform the landscape of business towards a model that values and sustains both people and the planet.
SERVICES
SUSTAINABILITY & ESG
We deliver strategic sustainability solutions and services, effectively guiding organizations to integrate these principles into their core practices.
SUSTAINABILITY SERVICES
We specialize in carbon management, net zero strategies and certifications, providing informed and smart access to the offsets marketplace.
STRATEGIC COMMUNICATIONS
We leverage powerful storytelling to deeply engage your audience and drive your message forward purposefully, aligning with your specific goals and objectives.
MEDIA RELATIONS
We combine a full suite of media services to convey a consistent and impactful effect, meticulously tailoring each strategy to meet the unique needs of our clients.
Diego Bustos
FOUNDER, CEO
Carolina Escobar
CHIEF SUSTAINABILITY OFFICER
Sarah Crossman
CHIEF SOCIAL IMPACT OFFICER
Riz Khan
REGIONAL DIRECTOR FOR MENA
Nicolas Mattiangeli
CREATIVE DIRECTOR
Federico Faturos
SENIOR EDITOR, WRITER, TRANSLATOR
Renata Camarotti
SENIOR TRANSLATOR, PRODUCER
Diana Mello
DIRECTOR OF DISTRIBUTION & MEDIA RELATIONS
Our journey has led us to develop specialized strategies, content creation, media relations, and PR services tailored to promote their sustainability initiatives effectively.
Founded in 2007 as a spin-off from Turner Sports Interactive -today Warner Media Discovery- to launch Nascar en Español both on web and social media for the Hispanic US and Latin America, BE Mass has evolved over the years to become the official content provider to global organizations such as FIA Formula E and Extreme E, among others.
This intrinsic relationship with purpose-driven entities was our inspiration to focus on sustainability and ESG communications. We recognized the impact that these forward-thinking organizations were making on a global scale, and it motivated us to align our expertise with their vision for a more sustainable future.
At BE Mass, we take pride in partnering with organizations that share our commitment to social and environmental responsibility.
Sustainability
A commitment to promoting sustainability in all aspects of business, from internal operations to client engagements. This includes reducing the agency’s environmental footprint and helping clients adopt sustainable practices.
Inclusion
A commitment to diversity and inclusivity within the agency’s team and in client engagements. Ensuring that diverse voices are heard and represented in sustainability efforts.
Collaboration
A high commitment to work hand-in-hand collaboratively with clients, partners, and stakeholders to address complex sustainability challenges. Collaboration enhances our ability to keep learning and find even more creative solutions.
Excellence
A pursuit of excellence in all services offered. This includes staying updated on industry trends, conducting research, and providing high-quality, evidence-based communication strategies.
Responsibility
An acknowledgment of the agency’s responsibility to the environment, society, and future generations. This includes minimizing environmental impacts and contributing positively to local communities.
Education
A commitment to educating clients, stakeholders, and the public about sustainability and ESG (Environmental, Social, and Governance) principles. This may involve providing training, webinars, or thought leadership content.
Community Engagement
Active engagement with and support for local and global communities. This could involve volunteerism, philanthropic initiatives, or pro bono work aligned with the agency’s mission.
Ethical Advocacy
Advocating for ethical business practices and sustainable development, promoting ESG principles and responsible governance.
Resilience
Recognizing the importance of building resilient strategies and communications that can withstand challenges and uncertainties in an ever-changing world.
ABB FIA Formula E
USD4M + EACH RACE
Estimated Media Exposure Value generated by our content for each Formula E event
ABB FIA Formula E
-
- Content production, distribution, media relations and public relations in Latin America, Brazil, US Hispanics, Spain and Portugal and support to official broadcasters.
54
EPrix covered
20+
Countries reached
3124
Total original video content pieces produced and distributed.
887
Total original text content pieces produced and distributed.
8500+
Total organic links generated in earned media including news, webs and blogs.
7.2B +
Estimated cumulative potential viewership in all races covered on News, Blogs, Twitter, Instagram, Facebook and Youtube.
"We know Diego and his team at BE Mass Media very well; they first came on the scene for Formula E and have helped that series grow, and I’m excited to see them do the same for Extreme E. I’m sure they will bring their super supportive and fresh approach to series and its teams and partner’s, adapting content for Latin America, Spain and Portugal - key markets for us with a host of Spanish teams and drivers, plus Founding Supplier CBMM"
– Ali Russell
Managing Director, Founder, & Chief Marketing Officer, Extreme E & Formula E
Whether your in-house marketing team is fully established or you’re just beginning to lay the groundwork for your communication efforts, we engage in collaborative synergy that’s precisely tuned to your needs. Our specialization extends beyond traditional ESG and sustainability communications to include a comprehensive suite of sustainability services. This holistic approach ensures your strategies not only amplify your message but also directly contribute to your business’s long-term sustainability and success. By integrating our broad expertise with your objectives, we enhance your operational resilience, market standing, and commitment to sustainability, setting a solid foundation for a future where your business leads in sustainable practices.
Whether you have a full-fledged in-house marketing team or are just starting to build your communications from the ground up, we create a collaborative synergy to meet your unique needs. Specializing in sustainability and ESG communications, we seamlessly align our expertise with your objectives to magnify the reach and resonance of your strategies.